I learned this the hard way. But only after writing two books and producing countless memes, quotes, Facebook marketing images and IG videos.
The truth (or illusion) is this, if you or I make something, pour our hearts and soul into it, sacrifice time, sleep, and our first born, the universe will produce a reward, and the book, or maybe in your case, the product or your service will sell itself. Nope!
It won’t, it can’t, how could it? You and I, in the grand scheme of things, are just little ol’ people, in a world of 7 billion people. Everyone is creating something, selling something.
We must plan and execute smarter.
As a “degreed” marketing and communications professional, one would of thought I would have figured this to be true before putting out two books. You would be somewhat correct, but times have changed, especially in business. What we know versus what we put into practice are sometimes two different things.
Today, I am reading Ryan Holiday's book, Growth Hacker Marketing. I see some of the same strategies mentioned in his book that I used in the sports industry to put butts-in-seats.
It’s about connecting the dots.
Connect the dots by tying knowledge to experience; by not discrediting education and information but by finding ways to apply that information again and again - in real life. Then move to sharing what you know. Ask questions and continue the cycle again.
Join the journey. Re-educate, discover new information to launch your blog, start a business, or write a stellar book that millions of people read. Learn from my trial and error.
I call this stage putting my degree to work.
Below is what I am reading, rereading and implementing for my next book project.
If you decide to read one of these books – share. I would like to hear your thoughts. If not, no worries, my mom used to say, “you can take a horse to water but you can’t make him drink.” I will be discussing these books in detail throughout the blog – I hope you stick around.
Growth Hacker Marketing – Ryan Holiday
Jab, Jab, Jab, Right Hook – Gary Vaynerchuck
Ask! – Ryan Levesque
Writer’s Market 2017 – Robert Lee Brewe (for you writers out there)