“Virtual Mentor” and Overachiever, Micheal Hyatt’s Toolbox for Business Success

Image by carlos muza 

Image by carlos muza 

I like this guy.

Not just because Dave Ramsey and Max Lucado vouch for him (both these guys write the best books), but because he is into sharing his success strategies with newbies and youngin’s like you and me.

I've realized over the years that people need more than just encouragement to accomplish their dreams. They need tools, resources, funding, and support. 

Therefore, because I discovered Michael online, you now get the secrets to building a successful blog, business, app, brand, or whatever your heart desires. These tools will allow you to build smarter. Oh, and most of them are FREE! 

Who is Micheal Hyatt? 

Click here for a complete list of the items he recommends – Micheal Hyatt’s Secrets

Michael Hyatt's Toolkit 

Michael Hyatt's Toolkit 

Below I have listed the current tools he recommends with my comments based on my personal use of them.

Again, these are the apps and sites I use each and every day to develop, distribute, and analyze progress in growing my business. 

  • Akismet (FREE)  – love, love, love! My faith blog is placed on Wordpress, and this plugin keeps spam junk from entering my orbit.
  • Buffer (FREE with paid features)  – I am more of a Hootsuite kind-of girl. But both these apps allow you to manage schedule, post, and view multiple social media accounts effortlessly. 
  • Disqus – This tool allows me to manage and respond to comments on my blog. It is a great way to stay in touch with your growing following by responding to comments as they come in. 
  • Wordpress (FREE with paid features)  – Manna from the heavens. A no excuse, no hassle, no stress way to start blogging or launch your personal website. I use Wordpress for a separate blog and love how they have a built-in community to like and share your content. It will give you the encouragement you need to keep going in the early stages. 
  • Google Analytics (FREE with paid features)  – Remember, you are a growth hacker. Analytics are super important to understanding your audience and what they like. Analytics also helps you determine what your most popular content is, demographics, and how many hits you are getting to your site per day.  
  • Mailchimp (FREE with paid features)  – I’ve used them since 2012 to distribute my monthly newsletter. A great tool to track newsletter open and click rates. You have the option to pre-schedule campaigns for optimal posting times and connect them to social media sites so that unsubscribed followers can still view the content as well. [shameless plug] Sign-up here for my, encouraging, rowdy and informative business newsletter.
  • Scribe – Doing research on this tool as we speak! If it optimizes content for the web, sign me up

As Ryan Holiday mentions in Growth Hacker Marketing, the fresh way to market and develop your “whatever” is to think like a growth hacker.

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platforms APIs instead of commercials, publicity, and money….”

Image by carlos muza 

Image by carlos muza 

Keywords being testable, trackable, and scalable. 

These tools will help you do just that!

What are some of your business challenges? What tools or resources would you like to know more about? What are you using today? 


Your Dreams Will Not Market Themselves No Matter How Many Shareable Memes You Create

I learned this the hard way. But only after writing two books and producing countless memes, quotes, Facebook marketing images and IG videos.

The truth (or illusion) is this, if you or I make something, pour our hearts and soul into it, sacrifice time, sleep, and our first born, the universe will produce a reward, and the book, or maybe in your case, the product or your service will sell itself. Nope! 

It won’t, it can’t, how could it? You and I, in the grand scheme of things, are just little ol’ people, in a world of 7 billion people. Everyone is creating something, selling something. 

We must plan and execute smarter.

As a “degreed” marketing and communications professional, one would of thought I would have figured this to be true before putting out two books. You would be somewhat correct, but times have changed, especially in business. What we know versus what we put into practice are sometimes two different things. 

Today, I am reading Ryan Holiday's book, Growth Hacker MarketingI see some of the same strategies mentioned in his book that I used in the sports industry to put butts-in-seats.

It’s about connecting the dots.

Connect the dots by tying knowledge to experience; by not discrediting education and information but by finding ways to apply that information again and again - in real life. Then move to sharing what you know. Ask questions and continue the cycle again.

Join the journey. Re-educate, discover new information to launch your blog, start a business, or write a stellar book that millions of people read. Learn from my trial and error.

I call this stage putting my degree to work.

Below is what I am reading, rereading and implementing for my next book project.

If you decide to read one of these books – share. I would like to hear your thoughts. If not, no worries, my mom used to say, “you can take a horse to water but you can’t make him drink.” I will be discussing these books in detail throughout the blog – I hope you stick around.

Growth Hacker Marketing – Ryan Holiday

Jab, Jab, Jab, Right Hook – Gary Vaynerchuck

Ask! – Ryan Levesque

Writer’s Market 2017 – Robert Lee Brewe (for you writers out there)