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Introduction to Building a Platform & Social Media Audience

  • Brookhaven College 3939 Valley View Lane Farmers Branch, TX, 75244 United States (map)

Course Description:

If you want to sell a product, write a book, launch a blog, or start a social initiative take this class first. We will define and explore what a platform is and how to use it to build an audience. You will learn how to test your ideas online, how to post and write for your community, and why your email list is primary to your success. This will be a content-rich course. Come ready to learn! Textbooks: None. Instructor will provide handouts.

Thursday,  1 -3 p.m.   

Class One: What is a Platform? Social Media, Blogs, Podcast which is right for you

Class Two: Blogging 101 - Test Your Ideas

Class Three: Gathering Your Community aka. Tribe

Class Four: Newsletter & List Building - How to use your newsletter to promote your blog, product, cause, etc., and engage your tribe.

Class Five: Bringing It all Together: Editorial Calendar


Check back for Fall 2018 schedule. For information on other Brookhaven College Continuing Education Courses visit,

Later Event: October 4
Introduction to Self-Publishing