Do Not Feed The Monster: The Digital News Age


Image pulled from Google Search

Image pulled from Google Search

If I wanted you to click on a post, video, or advertisement to generate $1.02 per click*, what would I post?

For starters, I would not post happy, well-mannered news.  I would not post about people getting along and living peaceably.  That is, well, too peaceful.  I would not post about love and kind words, who would want to read that?

The guide to writing well instructs, "Where there is no conflict, there is no story."

To capture your attention, I have a variety of conflicts from which to draw:  hate, violence, sex, racial tension, pain, disease, killings, and shootings.  Any of these will pull you in and entice you to click to read more.

The unfortunate part about digital news in a modern society is it doesn't matter whether the organization is the New York Times, Huffington Post, or Chicago Tribune.  The tactics are the same; to make a dollar off an impulsive need for twisted entertainment.

You are the tool.  Whether red, yellow, black, or white -- you, me, us, we are feeding a hungry monster simply looking to make a profit.

I could inform you not to participate in the consumption, but that is not realistic.  However, you should know what you feed will grow. The more money made on a particular topic per click, more content and information on that subject matter will be posted, good or bad.

The law of attraction, “like attracts like”, means by focusing on positive or negative thoughts a person brings positive or negative experiences into their life.

Then the question becomes, how do we stop attracting negatives and change to attract positives?

Here are suggestions

·      be conscious of what you are viewing online

·      realize that what you view is tracked and someone is turning a profit or creating more content from it

·      create and post content that serves the greater good.

Feed that which creates a brighter future.


*The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising. (Wikipedia